1. Introduction

This Privacy Policy explains how Google Ireland Limited (“Google”, “we”, “us”) collects, uses, and shares information when you see an AdSense ad on a website or app in the European Economic Area (EEA) or Switzerland.

2. Information we collect

When you see an AdSense ad, we may collect the following information:

  • The website or app where you saw the ad
  • The type of ad you saw
  • The date and time you saw the ad
  • Your IP address
  • Your browser type and operating system
  • A unique identifier for your device

We may also collect information from your device, such as:

  • Advertising ID
  • Device type and operating system
  • App name and version
  • Mobile network information

3. How we use information

We use the information we collect to:

  • Show you relevant ads
  • Measure the effectiveness of ad campaigns
  • Improve our ad products and services
  • Protect our users from fraud and abuse

4. How we share information

We share the information we collect with:

  • Advertisers and their agencies
  • Website and app publishers
  • Third-party vendors who help us operate our ad business

We may also share information with law enforcement agencies or other government agencies if required by law.

5. Your choices

You can control how we use your information for advertising by visiting the Google Ads Settings page. You can also opt out of personalized advertising by visiting the Network Advertising Initiative website.

6. Data retention

We will retain your information for as long as necessary to provide you with ads and to measure the effectiveness of ad campaigns. We will also retain your information for as long as necessary to comply with our legal obligations.

7. Data security

We take the security of your information very seriously. We have implemented appropriate technical and organizational measures to protect your information from unauthorized access, use, disclosure, alteration, or destruction.

8. Your rights

You have the right to:

  • Access your information
  • Correct your information
  • Delete your information
  • Restrict the processing of your information
  • Object to the processing of your information
  • Port your information to another company

You can exercise these rights by contacting us at the address below.

9. Contact us

If you have any questions about this Privacy Policy, please contact us at:

Google Ireland Limited Gordon House Barrow Street Dublin 4 Ireland

10. Changes to this Privacy Policy

We may change this Privacy Policy from time to time. We will notify you of any changes by posting the updated Privacy Policy on our website.

11. Effective date

This Privacy Policy is effective as of February 8, 2024.